Now you’re probably sitting there with your morning coffee running down your throat, causing it to burn every speck of fibre on your epiglottis – Who’s dying?!
Take it easy, lemon-squeezy. We’re fine. We just needed you to click this post, and now that we’ve got your attention (I know, we’re a bit slick) let’s move on to the content of it👇
We find ourselves in an ever-evolving music industry, where many of the functionalities of the traditional record labels have lost their purpose. Unless you’re huge international acts like Tool, AC/DC and Metallica, to name a few. The old days of “breaking” an artist into the mainstream by mass producing CD’s, targeting radio stations while spending ridiculous amounts on marketing by plastering an ad in a well-known magazine – are simply turning less and less effective. At least for the relatively unknown artist, like ourselves at the moment😉 Sadly, many bands still start out, believing that the ONLY way to any kind of measurement of success is by the method of sending demos to a record label -> getting signed -> get funding for studio time -> record an album -> instant stardom🤩🤩🤩
Sadly, this is (almost) never the case anymore. We’ve tried.
Back in 2017 when it was time to release our debut-EP “Kaela Upsweep” into the world, I had already spent months trying to get in contact with a record label, or any other outlet for that matter, that wanted to help us gain some traction with our new release. Fresh to the scene and a little naive, I was totally unaware of the fact that everyone wasn’t as hyped about this as we were within the band. I remember writing around 400 PERSONALIZED e-mails to different blogs, newspapers, radio stations etc. only to have about 10 of them answer me, and most of them were negative. The first wave of “Oh shit, so THIS is what they mean about getting into the music business being hard and stuff” flushed over me. “They”, being people whose belief in the old music industry were held firmly. “They”, being people within this old music industry whose interest is to keep things the way they were. After all, that’s where their money come from.
We are DIY (Do-It-Yourself) by heart, and want to pursue a career within this NEW music industry. There are a lot of awesome independent record labels surfacing who does a great job to help their artists, but let’s face it once and for all: No one is gonna be as passionate about your music as your band. Besides, we ENJOY learning about all the different parts of the industry.
I think it’s time to face the truth, while uncomfortable for many, that we’re no longer limited to the term “musicians”. We’re creators.
So who’s dying?!😱
If you haven’t figured out by now, I’m talking about the music industry. The industry that once raised GREAT acts from their cradle to the grave. Selling CD’s is almost being frowned upon, because manufacturing them are expensive and no one buys them anymore. The record labels helped artists release music. You can do that yourself now via services like CDBaby or Distrokid – only difference is that YOU’RE in control about royalties and important data regarding your music. Data you can use to for example market yourself, find your right audience. There are many reasons to try for yourself in addition to what I’ve mentioned above, but that’s besides the point of this blog post. Like total creative freedom, not being contractually obliged to anything etc. – but here I go again..
But wait, this sounds all doom and gloom – isn’t there a bright side to this story?😰
Of course there is! A lot of creative people are now turning to alternative solutions to monetize their craft, so that they are able to keep creating for their fans and followers (that’s YOU guys❤️).
One of these solutions is Patreon which is a platform where you can sign up to support your favorite creators by choosing a set amount that you want to donate on a monthly basis, in exchange for exclusive content, early access to new music, a closer look behind the scenes and so forth.
Patreon is actually built upon the very old idea of patronage. I’ve been to Wikipedia and found a quote that sums it up pretty well🤓👇
“Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another. In the history of art, arts patronage refers to the support that kings, popes, and the wealthy have provided to artists such as musicians, painters, and sculptors.”
That’s right! Actually, if it weren’t for patronage we wouldn’t have masterpieces like Shakespeares’ Romeo and Juliet or DaVinci’s famous Mona Lisa! Mozart, Shakespeare and DaVinci ALL had patrons, which were mostly aristocrats who supported them in any way they could. The ceiling of the sistine chapel, painted by Michelangelo wouldn’t have existed if it wasn’t for patronage. These are just a few examples!
So, we decided to make our own Patreon page where you can sign up if you want! There is more information on the site about what each “tier” includes, and we’d absolutely LOVE you forever if you decided to help us even the slightest bit. We promise to deliver awesome content to the ones who we’ll proudly get to call our patrons – or to push it even further, family.
Right now, for example, we have an interesting project going on where our Facebook and Instagram followers have voted on which one of us within the band is going to write which part of a song!
On Patreon you can set different goals with your patrons. And our first tangible goal is to reach 10 patrons (we’re now at 4), so that we can post three alternatives of an intro to the song – and if you’re a patron, you’ll get exclusive voting power and access to a private community where we can discuss different aspects of the song together! 🤩 We’re even going to do some live Q&A sessions for our patrons once we get more people to join!
The results are in, and it looks something like this👇
..That means of course that our beloved bassist Jesper will write the bridge, and our drummer Joachim is going to write three different drum arrangements for the whole song once the individual parts are knit together!
We hope we get to welcome you to the Patreon-family really soon, just head over to www.patreon.com/underwingband or click the fancy button below❤️
Magnus, Enyeto, Thomas, Jesper & Joachim // Underwing