Recording House on Fire, which is the title of our upcoming release (May 7th!), has been a really long process, starting way back in 2019.
With this post, we’ll try to give you some insight into a fun, yet demanding process that eventually turned into a little mini-series that we’ve posted on our YouTube channel.
You’ve got to understand one thing. Recording House on Fire wasn’t really the problem. But the overall process of writing it and shaping the message that we were trying to put out, that was the hard thing. And the numerous changing of artwork, the Greta Thunberg discussion, the plans for promoting the release with a huge clean-up with a local organization, it all flipped upside down when this corona pandemic started to emerge.
However, more on the details of those subjects after you’ve watched episode one of our little mini-series “Recording House on Fire” 🏠✊🔥
Okay let’s see..oh yeah, the artwork!
Here is an early example of the intended artwork for House on Fire, which sparked an enormous discussion within the band about what the intended message for the song would be 😉
The Greta Thunberg experiment
Okay, let’s just say that what DIRECTLY inspired the general theme of the song was this speech by young protagonist and climate activist Greta Thunberg. And since we’re an in-house type of band, meaning that everything from idea to fully mixed and mastered song is an effort of our own capabilities, the visual design part of the band has landed at the feet of our very own singer Enyeto Kotori. When he first came with the idea of the artwork for House on Fire. everyone was immediately stoked except from one member. This is one of many examples where people’s beliefs crash, and a conflict situation arises.
We’re all members of the same band, and we could agree on how the song was turning out, but when you insert these political meanings and statements about something as thought-provoking (or numbing..) as the climate and the state of our global environment – Sparks tend to fly.
After heavy amounts of discussion within the band, endless lists of scientific papers sent back and forth within the band’s designated Messenger chat, the artwork was compromised to this, removing the Thunberg-esque character from the image, leaving only the oil rig on top of the earth, because we could all agree about that being a bad thing we wanted to highlight. Peace was restored once again in camp Underwing.
After this juicy discussion early on in the process, we left the subject of artwork for later, coming up with these different examples before landing on the final version 😅🏠🔥
Before finally ending up with this badboy right here 👇🔥🏠
So, now that you’ve read a little about the drama that went down trying to design the artwork, let’s jump right into episode two of our little “Recording House on Fire” mini-series👇
Since the original idea was inspired by the whole Greta Thunberg, climate change discussion, whatever you want to call it..thing
..We hung onto that idea, keeping its essence only. We wanted it to be more than that, though, we wanted this song to represent everything that is going wrong in todays world. Both on the external level of what we can see and perceive, but also on the metaphysical, more mental side of things. We’ve had some personal differences within the band, resulting in the loss of one of our founding members, and also a whole host of other problems that you have to deal with on a group level once you’re working close and personal with four other guys.
Let’s just say that a lot of aggression was brewing, and once things start to get sour on a personal level within a group setting, the productivity takes a massive hit – and THIS, paired with a global health pandemic which couldn’t have come at a worse time (I know, this is the case for pretty much everyone else out there too!) made us have to rethink the whole purpose and message for House on Fire. Climate change was the initial idea, but since the term “House on Fire” had become a figure of speech for everything going wrong, the seed was sown for the song to represent the crumbling of our world, and all the human behavior driving this insane destruction forward, with the same war-like mentality as ever. To conquer. To own.
I feel like this is the perfect time to interrupt your reading experience with part three and four of our “Recording House on Fire” mini-series👇
So, to bring this to an end; House on Fire is about general injustice, oppression, racism, war, climate change, the human ego and also about burning down something old within yourself, paving the way for something new 💫
That might sound a little whimsical at first, but you’ll get it once you’ve seen the kickass lyric video which drops this Friday, followed by our most ambitious project yet on Saturday: The official music video for House on Fire 🏠🔥
You can already turn on notifications to watch the lyric video premiere on YouTube below👇
Other than that, remember to pre-save the song on Spotify so that you can add it to your playlists right away after it goes live on May the 7th 🔥🏠